Working on guest retention and loyalty programmes in my work managing the marketing for hospitality businesses since 2014, I have developed an adaptable Instant Reward Loyalty Program.
If you own or run a hospitality business and you’re looking for customer loyalty and retention, this is the reward program for you.
A CUSTOMER LOYALTY PROGRAMME >> Instant reward membership programme for you to offer to your guests and customers.
CUSTOM-MADE ∙ FITS YOUR BUSINESS >> Custom-made to your business. It will be created in your tone-of-voice and your branding.
YOU OWN IT ∙ WITH NO MONTHLY FEES >> Yours and yours alone. There is no ongoing cost for the programme and no license fee.
This instant reward membership programme can be adapted to work with your existing CRM or email marketing system – if you don’t already have a preferred system, that’s okay too. The program is made up of email automation and triggers and is rooted in standard CRM (Customer Relationship Management) functions, which is how it can be adapted to your existing choice of CRM or set up in a new one.
This system can be set up to be partially or fully automated, so whether you have a small fleet of marketeers working for you or you don’t know much about marketing and only dabble a little yourself when time permits, my membership programme will work for you.
When I developed this instant rewards loyalty program, I wanted to create a system that was adaptable, flexible, and would fit businesses of all sizes. This programme offers advantages that can help increase customer loyalty and retention and drive revenue.
Instant Rewards
You can offer your guests and customers instant gratification with rewards that are given the moment they join your membership program.
Simple & Easy
A membership program must be easy to join. Your customers will know exactly what they need to do to earn rewards and how to redeem them.
Adaptable
Flexible and can be adapted to work with your existing CRM or email marketing system. If you don’t already have a preferred system, we do that too.
Time is Money
It’s important that your reward scheme doesn’t take up more time than your business has to devote to it. This instant reward membership programme will be set up, and then minimal management is required.
Your choice
You’re not bound by a set of standard rewards or offers. You choose the rewards you want to offer to suit your business, not the other way around.
Any business
Works with any hospitality business. Whatever type of business you own or run, LACEY can be adapted to suit your staff levels and the system management.
Why does your hospitality business need a loyalty programme?
10 years of loyalty programmes
In my work managing the marketing for hospitality businesses over the past 10 years, I have found loyalty programmes essential tools for businesses. They help to increase revenue, improve guest retention, and create a sense of community.
When customers know they will be rewarded for their loyalty, they are more likely to spend more money, make repeat purchases, and choose the business over its competitors. Loyalty programs also make customers feel valued and appreciated, which encourages them to return. Additionally, loyalty programmes can help businesses to collect valuable customer data, increase brand awareness, and boost employee morale.
Loyalty programmes can be especially beneficial for hospitality businesses, as guests are often looking for ways to save money on their travel, food, and accommodations. By offering a loyalty programme, hospitality businesses can give guests an incentive to book with them directly and to return for future visits.
Loyalty programmes can be tailored to meet the specific needs of any hospitality business. By offering rewards and incentives that are relevant to their guests, businesses can reap a number of benefits, including increased revenue, improved guest retention, and a stronger brand image.
Let’s meet up
Email me today for MORE INFORMATION or to BOOK YOUR FREE ZOOM. We can discuss your business, your marketing strategy, and how my instant reward membership programme can be adapted and work for you.
Email: ml@mettelacey.com ∙ Instagram: @mettelaceymarketing
If you’re based in or near Worcestershire, let’s meet for a coffee.
