Social media can be a powerful tool for small businesses, but it can also be time-consuming and overwhelming. If you’re struggling to keep up, here are seven tips to simplify your social media strategy:…
Working on guest retention and loyalty programmes in my work managing the marketing for hospitality businesses since 2014, I have developed an adaptable Instant Reward Loyalty Program. If you own or run a hospitality…
Revenue generation is the process of creating and selling products or services to generate income for a business. It is essential for any business to generate revenue, survive and grow. There are many different…
In my work with managing the marketing for hospitality businesses over the past 10 years, I have found loyalty programmes essential tools for businesses. They help to increase revenue, improve guest retention, and create…
In recent years, there has been a growing awareness of the importance of sustainability, which has led to greater demand for sustainable products and services, and businesses are increasingly looking for ways to market…
Why Your Social Media Audience Isn’t Just a Number In today’s digital age, social media is more than just a way to connect with friends and family. It’s also a powerful tool for businesses…
Blogs are a great way to attract new visitors to your website, keep your content fresh and up-to-date, and attract new customers by showing up in search engines. But how do you write an…
In the past, SEO (search engine optimisation) was about writing content optimised for search engines. But with the rise of artificial intelligence and natural language processing, Google is now much better at understanding the…
Sustainable marketing is a marketing approach that considers the environmental and social impact of a business’s activities. It aims to promote products and services that benefit the planet and its people. The practice of…
Sorry, there are no magic tricks in marketing, just time and effort. In today’s digital age, there is plenty of marketing advice available. There are marketing agencies and freelancers who promise that they will…